Facebook founder Mark Zuckerberg today made renewed pitch for its controversial Free Basics Internet service in yet another marketing blitz saying it protects net neutrality.
Facebook's proposed Free Basics plan allows customers to avail of services like education, healthcare and employment listings through apps specially designed for this platform on their phones without a data plan but does not allow access to many services such as YouTube, Gmail, Google or Twitter.
Zuckerberg appeared on a video to personally promote Free Basics and also wrote a personal appeal in one of the leading newspapers.
While Free Basics allows users to access a small number of Web services without charge, it has been criticised by some for alleged violation of the principle of net neutrality, a concept that all Internet traffic should be treated equally.
"We believe that connectivity is a human right and that getting connectivity for the world is one of the fundamental challenges of our generation. When people are connected, we can accomplish some pretty amazing things.
We can get closer to the people that we care about, we can get access to new jobs and opportunities and ideas. We can receive education and health care and communication and access to new services," he said in the video post.
He said connectivity can't just be a privilege for some of the rich and powerful and needs to be something that everyone shares and an opportunity for everyone. "I hope you will join us in doing this."
Keen to tap the world's largest offline population, Zuckerberg in an opinion piece in the daily compared Free Basics to a library which houses only a selection of books as well as to public healthcare and education.
"Everyone also deserves access to the tools and information that can help them to achieve all those other public services, and all their fundamental social and economic rights. That's why everyone also deserves access to free basic Internet services," he wrote.
Critics, however, said Free Basics violates the principle of net neutrality by offering some services for free, giving them an advantage over competitors. Also, Facebook acts as a gatekeeper for Free Basics, permitting some services, while rejecting others.
Telecom regulator TRAI has already asked Reliance Communications, Facebook's Free Basics partner in India, to suspend the services temporarily.
It has also sought comments by December 30 on a consultation paper on allowing service providers to charge different pricing for data usage on websites, applications and platforms.
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