Saturday, 6 December 2014

Website loses most of its readers when it only runs ‘positive’ stories...............

Website loses most of its readers when it only runs 'positive' stories
It turns out people would be more sick and tired of hearing good news all the time than bad.
People often complain there’s too much negativity in the papers but when one outlet decided to only run good stories for the day, it lost nearly all of its readers.
Russia’s The City Reporter held the experiment on its website on Monday but quickly found out it wasn’t good for business.
The Rostov-on-Don news company had asked: ‘Do you feel like you are surrounded by negative information? You don’t want to read the news in the morning?’
‘Do you think good news is a myth? We’ll try to prove the opposite tomorrow!’
But news stories describing how the roads were not disrupted despite snow and the announcement of a new underpass, were not enough to interest readers.
The City Reporter’s deputy editor Viktoriya Nekrasova was disappointed the experiment did not work after their traffic decreased by two-thirds.
‘We looked for positives in the day’s news, and we think we found them,’ she said on Facebook.
‘But it looks like almost nobody needs them. That’s the trouble.’
‘The following day, the City Reporter decided to return to more reliable staples: car crashes and burst water pipes.’