Billionaire tech entrepreneurs aren't necessarily renowned for hobbies, and this is something that Facebook CEO Mark Zuckerberg has decided must change in 2015.
The social network's billionaire founder has resolved to read a new book every fortnight, after he asked his 31 million Facebook followers to suggest a New Year challenge.
Zuckerberg has set up a Facebook group, A Year Of Books, so that likeminded people can join him in the project, which will focus on titles that "emphasise learning about new cultures, beliefs, histories and technologies". Over 130,000 people have joined since he created it on January 3.
Zuckerberg's first choice is The End of Power by Moises Naim, a non-fiction book with the rather telling subtitle, "Why Being In Charge Isn't What It Used To Be".
A Year of Books follows the hugely successful likes of Oprah's Book Club and Richard and Judy's Book Club, both of which make a formidable impact on the sales of chosen titles through exposure on TV and the internet.
Facebook has long allowed its users to list particular books in their interests, and many titles and authors now have their own fan pages.
Social media has also had a marked influence on people's reading choices in recent years. Thousands of readers share recommendations on Twitter, using hashtags like #amreading and #bookclub and social media campaigns are now an ingrained part of publishing strategy.
It is, however, unlikely that Zuckerberg will tweet his thoughts.
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